Meeting Details
Date: October 17, 2023
Location: Online (Microsoft Teams)
Participants
Registrant members
Present:
Subhir Uppal, Chair
Tamara Jorgenson, Vice-Chair
Susan MacKinnon
Michelle Imrie
Robert (Bob) Fraser
Ann Forbes Arndt
Consumer members
Daniel Fleming
Anil Bhalla
S.S. Rishad
Carmen Sze
Austin Spademan
Regrets:
Jerry Udell
RECO staff
Michael Beard, CEO
Joseph Richer, Registrar
Kym Robertson, Director, Stakeholder Relations
Alineh Haidery, Senior Advisor, Stakeholder Relations
Jessica Picton, Senior Advisor, Stakeholder Relations
Lucas Singh, Stakeholder Relations Specialist
1. Call to order
The Chair called the meeting to order at 10:07 a.m.
2. Welcome
The Chair welcomed CIAG members and thanked them for their ongoing participation. The CEO also thanked the members for their participation and reminded them that perspectives of both registrants and consumers play an important role in the organization’s mandate of consumer protection.
3. Acceptance of agenda
The agenda was accepted without changes.
4. Conflict of interest and confidentiality
RECO’s CEO provided an overview of conflict of interest and the importance of confidentiality when it comes to matters discussed, and materials shared with CIAG members. No members declared a conflict of interest.
5. Acceptance of minutes of April 20, 2023
The minutes of the April 20, 2023, meeting were accepted without changes.
ACTION: RECO to explore accelerating the approval of minutes in anticipation of posting the minutes on the RECO website in a timely manner in future.
6. Auditor General public action plan
The CEO shared that RECO is on track to complete 75% of the action items outlined in the report by the end of 2023.
Feedback on the Auditor General's report included that:
- The report could create a negative perception of those in the industry.
- The report is not inherently negative towards RECO and/or the real estate industry and the merit of the report lies in the valuable information that consumers can draw from the report’s findings.
7. Content strategy for consumers
RECO’s Director of Stakeholder Relations discussed the importance of finding different ways to engage consumers. She presented approaches RECO could take in organizing website content for consumers and invited feedback. The feedback from the group was as follows:
- There was general agreement that framing material from a transaction process and life events/milestones process would assist consumers.
- Some members expressed that the information needs to be presented in a straightforward way using plain language, especially when engaging with younger consumers or first-time homebuyers.
- The use of short form video, social media, and an interactive user interface on RECO’s website were highlighted as opportunities to engage consumers.
Breakout groups
Members then participated in breakout groups, with their discussion guided by questions to generate feedback on how informed consumers are about buying and selling real estate, the type of information that would be helpful for them, and how RECO can support them.
Summary: Consumer breakout group
- Consumers are not well informed, being assessed at 1 on a scale from 1-5 with 1 being not informed.
- First-time homebuyers are the least informed, and those with prior experience are the most informed consumers.
- Forms are not well understood by consumers.
- The key pieces of information that would be helpful when engaging in a real estate transaction would be:
- Information on forms: Buyer representation agreement, listing agreement, etc.
- Understanding how commission works.
- One suggestion was for RECO to consider exploring a simplified plug and play system for forms like Turbo tax does for tax forms.
Summary: Registrant breakout group
- Consumers are moderately informed, being assessed at 5 on a scale from 1-10 with 1 being not informed.
- Repeat clientele were identified as the most informed.
- First time homebuyers and out-of-country buyers were believed to be the least informed.
- Misinformation amongst consumers was a concern.
- Buyers who stayed up to date with current affairs and market trends were typically more informed.
- Consumers need to better understand the concept of representation by a registrant.
- Consumers need more support to better understand the forms and documents they before signing them.
- RECO could consider focusing more on registrant knowledge; to train registrants to better understand consumer wants, needs and expectations.
- Short form Q&A style videos like Toronto Police Service’s “Ask a Traffic Cop” were noted as an engaging idea to attract attention.
8. Other business
While there was no other business, members generally agreed that more information needs to be given to consumers on clarifying and defining RECO’s purpose.
9. Closing remarks and adjournment
The Chair thanked all for their active participation and closed the meeting at 12:56 p.m.
Next meeting: RECO management will notify members of the next meeting date.